5 Paid Traffic Sources Every Online Marketer Should Be Testing

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5 Paid Traffic Sources Every Online Marketer Should Be Testin

LAURA KLOOTNOVEMBER 16, 202

 

PPC. Paid advertising. Or simply, pai

 

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ad

 

As websites compete more fiercely for traffic, costs are rising.  Facebook, Google, YouTube…CPMs have become more expensive on all platforms

 

That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in eac

 

What are paid traffic source

Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. Here are the main sources of paid traffic

 

Display ads or banner ad

Paid search like Google Ads or Bing Ad

Social media ads, such as Twitter, Facebook, LinkedIn, TikTok, YouTube, et

Native discovery, or sponsored content, promoted by networks such as Outbrai

Influencer marketing, when influencers promote your product or brand for their audienc

Affiliate marketing, when a third party promoter drives clicks to your sit

The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. When you’re testing paid traffic sources, here are five you might want to consider first

 

YouTube A

Google

Verticals:

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There’s no such thing as a free lunch, but free website traffic is yours for the taking.

In fact, there are so many free sources of traffic that it can be hard to narrow down to a core few. It’s important to be picky because even though you don’t have to spend money on these traffic sources, they do require your time and attention to succeed.

But keep in mind that “free” doesn’t mean “easy”.

A strong content strategy isn’t as simple as throwing links onto the world wide web. It takes choosing the best platform for your business, learning what makes that platform tick, and producing valuable content to attract a loyal audience.

How to Choose the Best Free Traffic Source for Your Audience

It might be tempting to chase the hottest new trends in hopes of cashing in on the hype. But just because something is popular, doesn’t mean that you have to center your business around it.

Sustainable and predictable revenue usually comes from matching your business to the right platform. What does “right” mean in this case? Here are a few questions to guide you:

What’s your niche? Researching your niche makes it easier to determine where your content would make the greatest impact. Where does your audience hang out? Once you’ve determined what you’re promoting, you’ll want to define who would be interested in your offer. Then, research where that customer is most likely to spend their time online. What capabilities do you need to show your product in the best light? This is based not only on the offer you’re promoting, but also on your individual capabili