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There’s no such thing as a free lunch, but free website traffic is yours for the taking.

In fact, there are so many free sources of traffic that it can be hard to narrow down to a core few. It’s important to be picky because even though you don’t have to spend money on these traffic sources, they do require your time and attention to succeed.

But keep in mind that “free” doesn’t mean “easy”.

A strong content strategy isn’t as simple as throwing links onto the world wide web. It takes choosing the best platform for your business, learning what makes that platform tick, and producing valuable content to attract a loyal audience.

How to Choose the Best Free Traffic Source for Your Audience

It might be tempting to chase the hottest new trends in hopes of cashing in on the hype. But just because something is popular, doesn’t mean that you have to center your business around it.

Sustainable and predictable revenue usually comes from matching your business to the right platform. What does “right” mean in this case? Here are a few questions to guide you:

What’s your niche? Researching your niche makes it easier to determine where your content would make the greatest impact. Where does your audience hang out? Once you’ve determined what you’re promoting, you’ll want to define who would be interested in your offer. Then, research where that customer is most likely to spend their time online. What capabilities do you need to show your product in the best light? This is based not only on the offer you’re promoting, but also on your individual capabili

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1 year ago